At some point, every career needs some help. As writers, we’re held hostage to forces we
can’t control. Buying limitations, genre
fluctuations, editor changes, imprint changes, agent changes, writing speed, etc. So what do you do when your career needs a
shot in the arm?
However we do have control over how we deal with changing
market landscapes. For the most part,
promotion is left up to authors. Yes,
you may get some publisher support, but for the most part, we’re on our
own.
The one thing I’ve learned is how important it is to embrace
change. Often that’s the only way to
hold on to your career. Easier said than
done, though. Reinventing yourself has
some pluses but it also has some drawbacks.
The major plus is a clean slate.
Let’s say you write humor and the market for humor has fallen on hard
times. What to do? Well, you can try the self-pub route, but
that comes with its own pitfalls. Like
the expense of professional editing, cover creation, ISBN, formatting and uploading. Even if you self-publish electronically, that
doesn’t change the truth that the humor market has taken a nosedive.
The other option is to make a change in your content. Again, this has pluses and minuses. The major plus is you might find that you
have a talent for writing for a stronger market. The major minus is you may have to adopt a
pseudonym. Someone buying a Rhonda
Pollero book will expect humor but if I write something dark and gory, those
same readers may be put off. Of course
changing names has some other downsides – you often lose your reader base and
have to start from scratch. In the end
though, by reinventing yourself, you’re breathing new life into your career.
So how do you approach change? Most importantly, you have to know your
strengths and weaknesses. You can’t jump
on a trend and expect that to suddenly reinvigorate your career. Trends come and go quickly, so what’s on the
shelves now was bought twelve to twenty-four months ago. Check publishersmarketplace.com to see what’s
hot right now. But it’s harder than
that. You need to make sure you have the
skill set to make a jump from one type of book to another. I know I can’t write angst. I just don’t have it in me. However I can write a dark serial
killer. So instead of trying (and
failing) at writing something that may be saleable and angsty, I have to go
dark. That’s where my skill set leads
me. Will I lose readers who like my
Finley Tanner series? Absolutely. But hopefully I’ll pick up new readers who
prefer something on the gory side. Above
all, I’ll know that I’ve done everything I can to keep my career alive. Even if it means tackling a new genre.
Happy writing . . .
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